My leadership of Product Design at Weedmaps covered the full consumer experience, from core discovery infrastructure to company-wide AI-assisted design practice. The work directly contributed to:
Rebuilt Design System
Modernized Weedmaps' design system into engineering-connected infrastructure, closing years of drift between design intent and shipped product.
Company-Wide AI Adoption
Led the organization's shift from AI experimentation to production use, establishing workflows that let designers ship implementation-ready output.
Search & Discovery Redesign
Replaced a stale, redundant results grid with a new map-based discovery experience that shows customers exactly where their product is in stock.
Desktop Site Overhaul
Directed a full navigation and visual redesign of the desktop experience, green-lit personally by the CEO after seeing an early prototype.
Case study coming soon…
Design Leadership Through a VP Gap
Served as the senior-most design leader for over a year without VP oversight, setting UX strategy directly with executive stakeholders.
Case study coming soon…
Research Practice, Built From Scratch
Established Weedmaps' research function from the ground up, including the industry's largest cannabis consumer survey and a proprietary customer-typing tool.
Case study coming soon…
Team & Talent Upgrade
Rebuilt the design and research team's talent bar over a year, recruiting from competitors and top-tier orgs including DoorDash.
Case study coming soon…
Career & Org Infrastructure
Built a career matrix and org chart for the design team that HR later adopted for use across other departments.
Case study coming soon…